Built by Displace Agency
What We Built For You
Here is a summary of all the features we added to your new website. Each one is designed to make your store faster, easier to find on Google, and better for your customers.
High Priority
Core e-commerce functionality
All product data, collections, cart, and checkout powered by Shopify's GraphQL API. Prices displayed in GBP using regional context.
Slide-out cart drawer with quantity controls, line item removal, discount code input with savings display, and direct Shopify checkout.
Full-screen search overlay with real-time Shopify results, skeleton loading placeholders, and debounced queries for performance.
Full filter drawer with sort options, dynamic colour and material pill selectors extracted from live Shopify data, availability toggle, sale filter, and active filter count badge. Unavailable options shown with strikethrough.
Product pages with selectable variant pills for size and style. Out-of-stock variants visually disabled. Product images update with selection.
Share links like parurelondon.com/discount/SUMMER20. The code auto-applies to the cart with savings shown at checkout. Format validated for security.
Medium Priority
SEO, trust & localisation
Every page has unique meta titles, descriptions, and social sharing images. Collection pages pull the first product image automatically.
JSON-LD markup for Products (with price ranges, image arrays, and item condition), Organisation, Website search, Breadcrumbs, CollectionPage with ItemList, and FAQPage. Powers rich Google results.
All old Webflow URLs (like /product/handle and /faqs) permanently redirect to the correct new pages. Zero broken links for Google or returning visitors.
Live dropdown in the footer powered by Shopify's Localisation API. Shows country flags and currency symbols. Data refreshed every 24 hours.
Tracks the last 8 products a visitor views in the browser. Displayed as a scrollable carousel on every product page, automatically excluding the currently viewed item.
Full Google Analytics 4 data layer with e-commerce events: view_item, view_item_list, select_item, add_to_cart, and remove_from_cart. Each event clears stale data per GA4 spec. Feeds into GTM for reporting.
GDPR-compliant banner with accept/reject. Integrated with Google Tag Manager via Consent Mode v2. All tracking respects the visitor's choice.
Nice to Have
Polish & performance
Cart saved to the browser. Returning visitors keep their items across sessions and page reloads without needing to log in.
Footer email capture with validation and clear error messages. Connected to your existing email marketing setup.
All images served through Shopify's CDN with automatic resizing, lazy loading below the fold, and compressed public assets for fast page loads.
Auto-generates an XML sitemap at request time with all live Shopify product URLs, category pages, and static routes. Falls back gracefully if Shopify is unreachable. Keeps Google up to date without manual work.
Smooth overlay transitions between pages with link interception for internal navigation. No jarring white flashes between routes.